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As the category has expanded into a more “lifestyle-fitness approach, the benefits of vegan-based protein sources are becoming more evident in this category. While whey protein is still the champion of Protein digestibility scores and biological value, this trend is powerful and product palatability is key. Nutrition 50 formulates functional plant-based protein and functional drink powders with product rationales based on the latest science. hashtagplantprotein hashtagsuperfoods hashtagantioxidants hashtagsportsnutrition